Walmart Announces Major Drive to Source American Products, Invest in Small Businesses. Tariff Revenue Starting to Roll In

Walmart has announced a significant initiative to bolster American manufacturing and support small businesses through its "Grow with US" program. This four-step initiative offers training, mentorship, and resources to U.S.-based entrepreneurs, aiming to help them scale their operations and bring products to a national market. The program complements Walmart’s broader commitment, announced in 2021, to invest an additional $350 billion in American-made, grown, or assembled products by 2030, which is estimated to create 750,000 jobs.

The "Grow with US" program includes Walmart’s annual "Open Call" event, where small and medium-sized U.S. businesses can pitch their shelf-ready products directly to Walmart and Sam's Club merchants. Applications for the 2025 Open Call open on June 24, with several "Road to Open Call" events scheduled during Small Business Month in May. 

This initiative comes amid ongoing trade policy changes, including new tariffs imposed by the U.S. government. Retailers like Walmart have managed to keep consumer prices steady by pressuring suppliers to absorb costs, leveraging existing inventory, and pausing shipments from China. However, Walmart executives have warned that this trend is unsustainable and may lead to price hikes or product shortages.

In response to these challenges, Walmart is focusing on expanding its domestic supply chain and supporting American small businesses. By investing in U.S. manufacturing and providing resources to local entrepreneurs, Walmart aims to mitigate the impact of global trade disruptions and continue offering low prices to consumers.

Walmart's strategic shift highlights the company's commitment to strengthening the U.S. economy by supporting domestic production and small businesses, ensuring resilience in the face of global trade uncertainties.


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