Privacy advocate challenges YouTube's ad blocking detection scripts under EU law

YouTube's open hostility to ad blockers coincides with the recent trial deployment of a popup notice presented to web users who visit the site with an ad-blocking extension in their browser – messaging tested on a limited audience at least as far back as May. In order to present that popup YouTube needs to run a script, changed at least twice a day, to detect blocking efforts. And that script, Hanff believes, violates the EU's ePrivacy Directive – because YouTube did not first ask for explicit consent to conduct such browser interrogation.

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